Superfood Dog Treats: Chia, Flax & Parsley, Explained
Three ingredients doing more than you'd expect
A treat doesn't have to be complicated to be good for your dog. Every Scratch Treats kit is built on an oat flour base with three functional ingredients added for a reason — not as filler, not as marketing, but because each one does something specific.
Chia seeds — for coat health
Chia seeds are one of the most concentrated plant sources of alpha-linolenic acid, a plant-based omega-3 fatty acid. Dogs with dry skin or a dull coat often see a visible difference with consistent omega-3 intake. Chia also adds a gentle binding quality to the dough, which is part of why our treats hold together so well.
Golden flax seeds — for digestion
Flax seeds are another strong source of omega-3s, paired with soluble fiber that supports healthy, regular digestion. We use whole golden flax seeds rather than a pre-ground powder, which helps preserve freshness and nutritional value through the baking process.
Parsley — for fresh breath
Parsley has been used as a natural breath freshener for dogs for decades, thanks to its chlorophyll content. It also adds a subtle herbal note to the dough. It's a small ingredient that solves a problem every dog owner has dealt with.
Why we don't stop at "natural"
A lot of brands use the word "natural" as a marketing checkbox without explaining what's actually in the bag or why. We'd rather you know exactly what each ingredient does. You can see the complete breakdown — including our flavor-specific ingredients like peanut butter powder, nutritional yeast, and beet powder — on our full ingredients page.
Superfoods, baked fresh
The advantage of baking at home is that these ingredients reach your dog at their freshest — not after months in a warehouse. Every Scratch Treats kit is wheat-free, vegan, and ready in under 30 minutes. Just add water, roll, cut, and bake.